My friends come from various walks of life. Some of them are artists, others are doctors, writers or lawyers. They don’t quite understand what I do for a living, so this article is written for them, because I want to make it a bit clearer about what SEO is, and how long it may take to have people actually visit the site when they are coming straight from search engines.
SEO stands for Search Engine Optimization and it is the science which teaches you how to arrange information on your site in order to make the search engines understand that it is relevant to particular key phrases. This doesn’t mean SEO only focuses on writing for robots. It also makes sure your text or posts, are written with the human visitor in mind. However, you can write brilliant articles, but if your keyword doesn’t appear once on your page, how on Earth can the search engines associate your website with that particular keyword? And why would you need that, anyway? Well, because it’s free, targeted traffic. It’s exactly the kind of public who would buy your product and they just come to your site without you having to pay anything.
Nonetheless, there’s the time factor you should strongly consider: SEO doesn’t perform wonders overnight. It may take many months and years to build the authority of your website, making search engines recognize you and rank you higher, and causing people to come back to your site over and over again. You could imagine SEO like a beanstalk which grows and grows for a long time before you are being able to enjoy the fruit of it. Speaking of this illustration, did you know there’s an SEO services provider which is called “beanstalk”? It may sound funny, but you can have a look at their website, because they explain a bit more about what SEO is about and how they work in order to avoid sites being penalized by the search engines. Penalties are not to be overlooked, they are serious and could be permanent, so it’s better to avoid any bad practices and over-optimization that may lead you to lose rankings and traffic.
Whatever route you may choose for your website’s SEO, you’d better read the Google Webmasters Guide. It is free and you can find it by doing a simple search in Google. It will explain to you what they consider as quality, when it comes to websites. After you read it, we can discuss it, if you want. I’d be happy to.